Culture at Dale Carnegie
What’s better for company culture than helping others excel in their career? Our people are committed to being a professional resource and adding value to local business communities.
We Take Pride In Our Work
Dale Carnegie’s people are committed to being a professional resource and to adding value to local business communities.
We Love Challenges
Working at Dale Carnegie is not like selling the same product or delivering the same solution day after day! We embrace opportunities to personalize each interaction with others.
We Believe In A Balanced Life
Our employees enjoy work and life equally, because we believe there is time for both – and we don’t blur the lines.
We Believe In Our Communities
Dale Carnegie's Global Day of Giving touches the lives of thousands each year -- it's one of the many ways we give back. Contact us to learn how you can be part of the Global Day of Giving.
Principles To Live By
A few simple guidelines can pave the way to a fruitful career.
Become a Friendlier Person
- Don’t criticize, condemn, or complain.
- Give honest, sincere appreciation.
- Arouse in the other person an eager want.
- Become genuinely interested in other people.
- Remember that a person’s name is to that person the sweetest and most important sound in any language.
- Be a good listener. Encourage others to talk about themselves.
- Talk in terms of the other person’s interests.
- Make the other person feel important – and do it sincerely.
Win People to Your Way of Thinking
- The only way to get the best of an argument is to avoid it.
- Show respect for the other person’s opinion. Never say, “you’re wrong."
- If you are wrong, admit it quickly and emphatically.
- Begin in a friendly way.
- Get the other person saying, “yes, yes” immediately.
- Let the other person do a great deal of the talking.
- Let the other person feel that the idea is his or hers.
- Try honestly to see things from the other person’s point of view.
- Be sympathetic with the other person’s ideas and desires.
- Appeal to the nobler motives.
- Dramatize your ideas.
- Throw down a challenge.
Be a Leader
- Begin with praise and honest appreciation.
- Call attention to people’s mistakes indirectly.
- Talk about your own mistakes before criticizing the other person.
- Ask questions instead of giving direct orders.
- Let the other person save face.
- Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”
- Give the other person a fine reputation to live up to.
- Use encouragement. Make the fault seem easy to correct.
- Make the other person happy about doing the thing you suggest.